As I sat at the bar, looking around, commiserating with other customers who were feeling just as neglected and baffled as I was, I tweeted:
I was debating whether or not to post about this place. The experience was horrible. The burger, conversely, was quite decent. But now that I see that The Counter extended special invites to local bloggers (and possibly Yelpers), from which positive "reviews" will very likely come (that's the dance, folks--positive press, bought and paid for), I figured it would be a good idea to temper the water with the experience of a paying customer. You know, someone like you. Someone who didn't have special treatment, special access, or free food.
Back to that experience.
I sat at the bar for 5 minutes (I timed it, because I could immediately sense things weren't going to go well), completely ignored by the bartender, who was of course standing only 3 feet away, before I got up to ask the people at the hostess stand if I was supposed to take one of those paper menus that they have there. I wasn't. They gave me a regular menu and I sat back down at the bar. Another 5 minutes went by before I was acknowledged.
"Five minutes, well huh that's not a lot of time, Mr. Important-pants" you say. Any business owner, or business-minded individual, will tell you that 5 minutes (well, 10 minutes in this case, technically), is quite a long time to not acknowledge a customer. At a bar, especially.
A cocktail list exists, which I suppose is a positive, and that was as good a place to start as any to. Yowza. It's populated with concoctions that would be best consumed by 22 year olds. Sweet, horrible-sounding drinks they seemed. The Counter is certainly not trying to appeal to people who are even vaguely interested in cocktails. With the exception, perhaps, of the "Margarita Fresca" (Sauza Hornitos, agave, lime juice, per the menu). Aside from not containing triple sec, and therefore not actually being a Margarita, in the "Fresca" style or otherwise, it was certainly the obvious choice for me, and the best-sounding on the list. I also figured I should watch it being made, just in case things went south. They did.