I'm slack-jawed. I just saw something on TV, and had to rewind it. Twice. To try to figure out why I wasn't getting the joke. I came to find out that it wasn't a joke at all. This is really a commercial for Cici's Pizza, a chain which specializes in a spongy, rubbery, doughy product, which I can only assume is supposed to be reminiscent of pizza.
They've managed to make unappetizing food seem even more unappealing than it already is. This, is a masterpiece.
Assuming you actually want to eat something notable in New Jersey, check out New Jersey Monthly's recent article on pizza. You can find it here (click).