Burger King is selling a bottled scent that is reminiscent of the Whopper.  Mmmm, Whopper.  Tasty.

I'm guessing it's more reminiscent of the complete lack of self-respect that would drive someone to go to Burger King in the first place.  Mmmm, complete lack of self-respect.  Sexy.

Brilliant marketing though, I'll give them that.

Disclosure:  I do go to BK on too many rare occasions, although I bathe and scrub myself all OCD-like afterward to, you know, clean off the self-loathing . Make mine a double, with cheese.