I'm guessing it's more reminiscent of the complete lack of self-respect that would drive someone to go to Burger King in the first place. Mmmm, complete lack of self-respect. Sexy.
Brilliant marketing though, I'll give them that.
Disclosure: I do go to BK on too many rare occasions, although I bathe and scrub myself all OCD-like afterward to, you know, clean off the self-loathing . Make mine a double, with cheese.