They did a nice profile on Gene and Georgetti.

Some of the quotes include:

Narrator:  "The steak world is divided into two major categories: those who dry-age, and those who wet-age"

Tony Georgetti, an owner, adds:  "We use wet-aged beef, instead of a dry-aged.  The difference is dry-aged is hung, by itself, and then it gets crusty on both ends, it gets very, it's just dry-aged, it looks dried-out when it's ready to be cut.  Wet-aging, it's in its own juices, and there's no waste to it."

Head chef (as he's showing the primal):  "The wet-aged, look at how beautiful, how fresh, how red."  

Head chef (as he's sticking the steaks with a big ol' fork whilst they're cooking):  "This [the fork] is the best...the secret is to use the fork...never pinch [pierce?] in the center [of the steak], always at the tail."

I can appreciate that programs are edited together, and I'd never take direct quotes as meaningful.  But I can't help but see some silliness in not only the defense of their wet aging process, but also how they handle the steaks when they're being cooked...stabbing it with a fork.  I can also appreciate that Luger's cooks use forks, but I've never seen them defend that fact.  

Chicago, you know I love you, and you know I think your pizza is silly, but this piece makes me wonder:  have you ever eaten at Peter Luger's? 

On a related note, I picked up an 8 ounce dry-aged strip from a New Jersey Whole Foods yesterday, and just as I was about to write off their dry-aged steaks, it blew me away.  At 15 bucks, a good steak for sure.