At first I thought I must have misread the post; surely Stirrings isn't bottling sugar water and selling it as "simple syrup" (and if they were, surely no one is foolish enough to buy it). Bottling and selling sugar water (or more accurately, corn syrup water) is nothing new of course, but at least you get the satisfaction of a clever name like "Coke" or "Grenadine" with other sugar water products. However, a quick jump to the Stirrings website confirmed my fears: they are selling simple syrup. At 5 bucks for 12 ounces!
My first inclination was to ask the posters on Chowhound what advantage they see in using this product, rather than making simple syrup on their own. However, the moderators (and quite frankly the posters to a large extent) at Chowhound do not appreciate questions and open discourse, and my question would have ultimately gone unanswered in any satisfactory way, and then removed.
That's OK though, because it seems that the folks at Stirrings knew people might be questioning the rationale behind such a ridiculous product, so they do offer an explanation: