Shake Shack: Paramus, NJ
March 25, 2014
The backlash was inevitable, wasn't it?
Whenever something rises to mythical levels, people line up to tear it down. In mobs. Usually on Yelp, and almost always using the curious phrase "over-hyped," which is apparently universally loved by lazy writers, and those who don't understand that some people like things and others don't.
I'm not one to jump on backlash bandwagons, as that type of behavior is for sheep. But after a recent meal at Shake Shack, I can't say that I walked away very excited. Indeed, I may now, as of this moment, be a part of the backlash.
The fries.
Many words have been typed into the internet regarding those twice-cooked fresh-cut fries of theirs. Mostly negative words. It seems that people like the frozen crinkle fries better. I can't recall the frozen crinkle fries from my meals at the original Madison Square Park location, but I can imagine that I would like them better than these here fresh-cut fries.
But, BUT, that's not to say they were objectively bad, or cooked improperly. They were actually executed quite well. I couldn't help but think they would be delicious next to steak au poivre, soaking up some creamy peppery sauce. They'd be right at home on that plate. But next to the burger, for some reason, which I cannot explain, they just don't work very well. Maybe it's that I'm looking for more of a fast-food type of fry. You know, frozen. See, the thing is, there's nothing wrong with frozen french fries--although many will disagree.
Some burger places have taken to offering 2 sizes of fries: huge and extra-huge. The smallest size at Shack Shack is clearly a serving large enough for two people. I would really, really like the option of a smaller order, because the fact of the matter is I will mindlessly eat them all. This is not preferable.
But what the hell is with this burger?
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